IIAC has prepared a simple RLI marketing plan complete with letters to help you start selling. Free consumer brochures are also available for you to download, customize, and send to your clients.
After all, It’s not just another policy sold. It’s an investment in retention.
The more accounts you have for a client, the higher your retention. Studies have shown the following retention statistics:
The chance you will still have the account at the end of 5 years are:
25% if your account consists of 1 policy
63% if your account consists of 2 policies
92% if your account consists of 3 policies